At Paka, we know that a key part of product development is genuinely listening to our customers. This has led us on a mission to refine our Breathe Zip Hoodie, ensuring it combines comfort and functionality for all-climate pursuits. Here, we offer a look into our design journey, underscoring how your feedback was instrumental in developing a hoodie that aims to elevate athletic performance.
Understanding Customer Needs: Building a Strong Foundation for Innovation
Every time someone emails Paka, a dedicated member of our team reads it. They ensure any pertinent feedback, whether about design, website usability, or brand messaging, is shared across relevant departments. Feedback, especially on design and fit, is not just read but also integrated into our future product planning. The inception of our new Breathe Zip Hoodie began with a simple, yet significant message:
"I just got the breathe hoodie.... I'm impressed and very happy... [but] the hood does slip off my head while running."
The Breathe Full Zip Hoodie was intended to be a versatile outdoor piece. And while it met many of our user needs, feedback like the above showed room for improvement. Paka doesn’t aim for broad functionality; we want our products to be reliable when you’re pushing boundaries. This ethos was evident when our Founder, Kris Cody, tested the PAKAFILL® Puffer in the challenging conditions of one of Peru's towering peaks. With the Breathe Full Zip feedback in mind, our design team meticulously reviewed the hoodie, ensuring it would be ready for any challenge.
Hoodie Redesign: Versatility and Protection Across Seasons
Enhanced Mobility: The Freedom to Move
Functional Stealth Pockets: Smart Storage On-the-Go
Unwavering Commitment To Sustainability: Eco-Conscious Performance
Our redesigned Breathe Full Zip Hoodie remains steadfast in its commitment to sustainability. Each hoodie champions the use of 100% natural materials: alpaca fiber, organic pima cotton, and eucalyptus pulp.
Conclusion: A Shared Journey of Innovation
The journey from customer feedback to a functional and beautiful athletic zip hoodie was a collaborative effort that highlighted the power of listening and interacting directly with our community. By paying heed to the voices of numerous athletes who use our products day in and day out, we were able to innovate and design a hoodie that meets and exceeds their expectations. From enhanced mobility to breathability, functionality, and sustainability, our new zip hoodie is a testament to the impact of customer feedback. We're proud to present a garment that not only supports your athletic endeavors but also reflects the values of our community. As you zip up, remember that your community feedback drove this innovation and commitment to sustainability, and together, we're redefining athletic wear for the better.